What to Expect
Having a branded mobile app can really set you apart from your competition. We live in a world where it has never been easier for businesses to reach their customers – and you can be sure that most businesses are exploiting all of these channels as often as possible to do just that!
Social Media, Email & more digital channels have broken down the barriers to communication between a business and its customer. This is largely down to the widespread increase in smartphones around the world – which have facilitated the rise of these different media of communication. You can safely say that all proactive businesses are taking advantage of these tools. However, potentially the most powerful of all forms of communicating with a customer – through a branded mobile app – is often put on the long finger, for various reasons.
How will it set you apart?
Branded Mobile Apps are a rarity for businesses for a couple of reasons, but will instantly set your business apart from all of your competitors. The main reasons why you won’t find many competitors with a branded mobile app are centred around cost & expertise.
If you were to go to a developer and seek a custom app be developed, you’re likely going to be priced out of the market or have to drastically readjust your budget. Planitappy provides you with a branded mobile app as part of our service, which is paid for monthly. This facilitates cash-flow within your business rather than taking one large lump sum out in one go.
Another reason as to why very little of your competitors will have a branded mobile app is because of the lack of know-how or expertise on building it. It’s very unlikely that a member of your team will possess the technical skills to develop an app worth representing your business – and so therefore, creating an app is outsourced to specialised development companies.
What are the benefits of having a branded mobile app?
The benefits of possessing a branded mobile app are endless. Here are our top four…
The average smartphone owner spends over two hours daily on their devices – a branded mobile app allows you to make multiple impressions with your customer & be visible to them at all times at the touch of a button.
b) Creation of a new Marketing Channel
With a branded mobile app, you now have direct access to your customer, without having to vie for their attention amongst the clutter of a Facebook newsfeed. With push notifications, you can send them promotions, special offers & announce sales instantly.
c) Provision of Value
A branded mobile app not only provides value to the business, but also to the customer. It allows for the automation of business processes, some of which may be outdated and archaic, saving your customer time & effort – which they value dearly.
d) Builds your Brand Recognition
Possessing a sleek branded mobile app will be a direct reflection of your business. It will convey professionalism & quality performance. Also – each time the customer sees your app and identifies it in whatever light they do, they will be slightly more inclined to buy your product.
Do I need a Branded Mobile App?
This depends on your business goals. A branded mobile app will ensure that you stand out from your competitors for all the right reasons, along with providing you with a whole host of benefits that will propel your business in the right direction.
It’s currently a rarity to see a small business with a branded mobile app, for reasons outlined above, and so there is a perfect opportunity to lead your market by having one developed.
To put a long story short: if you want business growth and development – then the answer is yes!
The health & fitness industry is one of the fastest-growing industries in the world. The general population is becoming far more health-conscious and the industry presents a fantastic opportunity for business. However, in a sea of businesses offering similar services, branding becomes incredibly important as you look to differentiate yourself from your competitors.
Planitappy offers you the opportunity to stand head & shoulders above your competition through your own personalised app, branded with your logo. It also differentiates your business from others as the level of functionality within the service will leave users highly impressed and convey an elevated level of professionalism to those without their own personalised app.
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