4 Main Tips For Building A Successful Business In The Fitness Industry
As a qualified personal trainer , we all dream of having our own business. A business thriving with energetic customers who’s lives you have changed, whilst earning a high standard of living.
But often this is not the case; running a successful business in the fitness industry nowadays is tough, especially with all the competition. This is mainly due to a lack of marketing skills, lack of people skills and not having a clear vision of the type of business you want.
In this article, we will outline 4 important factors you need to consider when starting up your business.
1. Find your Niche, Pursue your Vision
The most important factor for any business to succeed is to have a clear vision of where you are heading. The captain of a ship with no destination will get lost in the ocean and eventually get washed out by the waves.
To help develop a clear vision of where you want to take your business, is to find your niche.
Don’t think you can train 18-80 year old people, all with different goals and requirements.
Take a more direct approach and specialize in a niche market, such as stay at home moms, athletes, business executives, people who want to build muscle, etc. Find your ideal prospect!
This way you create a clear path for you to follow.
Make sure you are doing what you like and become the expert in your field.
2. Beating the competition
The best way to come on top of your competition is to not compete.
Create a category of one and create a status for your service. Make your customers proud to announce they are part of your team. Make them feel they are buying status.
How to do this? Don’t sell personal training, sell outcomes. Don’t sell the features, sell the benefits.
Work out what you think you can charge for the market your targeting. Student athletes won’t have as much money as businesses executives looking for personal training at lunch time. Always charge your worth instead of what everybody else is charging.
Be good at what you do – be the Rolls Royce of your type of service.
4. Know how to market
Knowing how to market your product is crucial to expanding and growing your business. You need to have, at the least, an understanding of advertising, promotions, public relations, social media marketing and sales.
A good way to track your marketing results is to figure out which traffic source is bringing the most people to your website or Facebook page.
On Facebook, the Insights tab of your page will give you information on who’s visiting on your page and where they’re visiting from. This information includes:
- Where your visitors come from online – email campaigns you send, online ads, blogs, elsewhere on Facebook
- What their demographic is – Males 20-30, or females 30-45, etc
- Their city or country
- What device they’re using
This information will give you valuable insights into your marketing – if 80% of your visitors come from a blog you do and 20% from an email campaign you send out weekly, you should put more effort into the blog, as it’s returning the best results. There could be other factors though – if you only spent an hour a week on the email campaign, but are paying a lot of money for a writer to do blog posts, the email campaign might be better. Look at the numbers and work it out!
For information on who’s visiting your website, you’ll want Google Analytics – it’s easy to install on any website. Check out Google’s tutorial on how to use it.
Once you’ve done this, you’ll know what marketing strategies are working and which aren’t, letting you improve your strategy and reach more people!
Our All-in-One Fitness Business Management Software has features that will help you to improve your marketing. One of these is Lead Pages – pages you can make for promoting a new service or special offer to potential clients.
Read more about them, or even better – sign up for a free trial and try them out yourself!